Have you ever considered -- what makes people plunk down their hard-earned money for your expertly-crafted work? I have. The answer lies in the psychology of the customer, and how your presentation communicates and stimulates a buying activity.
I've sold jewelry before, but I'm not a psychologist. I've had lots of experience selling during shows and to individuals, but I could use some targeted tips on pricing (the big bug-a-boo for crafters) and selling my work to careful consumers. I'd also like to learn exactly what moves my customers to make a jewelry purchase.
Recently I came across a site with resources that do exactly that. Dr. David Weiman, Psychologist and marketing director for Lapidary Journal Jewelry Artist, the world's oldest gem, bead and jewelry arts magazine, has resources to help jewelry makers and jewelry retailers like me "understand the personality of artisan jewelry buyers so that they can make better connections with those buyers." (from his website) I signed up for his free e-newsletter, and it's revolutionized the way I'm approaching sales, at shows or home shows. So can you!
Dr. Weiman's programs speak for themselves. Here are a few titles: ... Introduction to Marketing and Selling Jewelry ... Jewelry Selling Insights ... 5 Keys to Selling Handcrafted Jewelry ... The Jewelry Selling Answer Book ... Ultimate Guide to Your Profitable Jewelry BoothDr. Weiman is the same consultant who teaches Super-Selling techniques at national bead conventions like Bead Fest in Philadelphia. He can teach you in your home, on your schedule. He has a newsletter subscription, for less than the cost of one Starbucks per month, that explores jewelry techniques at greater depth.
He's made his new e-book, a$17 value, 50 Great Jewelry Selling Techniques, available for free download. These tips just blow me away. As I read down the list, there were a few things I was doing right, but his book has opened my eyes to the potential for successfully selling my jewelry. He says this about his programs:
I believe that activity -- doing something! -- is essential for business of all sizes who want to make it through these times effectively.We may not be able to control the economy or what big banks and huge companies are doing, but we can do many things ourselves to make things better in our own businesses. (AMEN!)
You can sign up for his free e-newsletter, The Jewelry Seller, and downloaded his free ebook: Click here to learn more! Do it today! Read his book, sign up for his newsletter, and you'll agree -- this guy knows his stuff!
Selling Jewelry in a tough economy:
I hope you'll take advantage of his offers, and generate more success in your business.